Jorge started his career with British American Tobacco Chile in 1995 and held variousMarketing roles in Chile and Mexico prior to being appointed as Marketing Director Southern Cone and Brazil. In 2012, Jorge joined the Americas Regional Leadership team, where he successfully led the Marketing growth strategy through significant portfolio evolution, trade strategy development and robust talent pipeline and capability development. He was appointed as President and CEO, BAT Canada (Imperial Tobacco Canada) in 2015 where he continues to make a demonstrable contribution to thetransformation of the business and leadership, resulting in great business performance.The results are a testament to his passion, commitment and focus on driving results through people.
- Company:President & CEO, Imperial Tobacco Canada
- September 18, 2017, 08:00 Breaking Free: Big tobacco promotes harm reduction